Most sites don't need more content — they need Google to be able to find the content they already have. Technical SEO is the foundation every ranking sits on. When it's broken, nothing else works. When it's clean, everything else compounds.
Before Google can rank a page, it has to crawl it, render it, index it, and understand it. Break any step in that chain and the rest of your SEO investment — content, backlinks, local citations — is wasted effort on pages Google can't even see properly. Most competitive gaps come from technical debt, not content gaps.
Technical SEO covers the invisible layer: whether your server responds quickly, whether your robots.txt accidentally blocks what matters, whether your Core Web Vitals keep users (and Google) engaged, whether your schema helps or confuses search engines, whether your internal linking funnels authority to the pages that sell. We find what's broken, prioritize by impact, and fix in order.
Is Google reaching your pages? Are the right pages indexed? We cross-reference crawl stats with index coverage and find what's blocked, noindex'd by accident, or orphaned.
LCP, INP, CLS — real user metrics from Chrome's field data, not just lab scores. We identify what's dragging performance and implement the CMS-level fixes — image optimization, script deferral, layout adjustments — on WordPress, Squarespace, and static HTML. Deeper engineering work (custom server tuning, framework refactors) is available as a custom-scoped engagement.
Schema validation, rich result eligibility, missing markup opportunities. Often the single biggest uplift for sites in competitive SERPs — and the thing most agencies do badly.
URL structure, internal linking flow, orphaned pages, pagination handling, category depth. Good architecture distributes authority to pages that convert; bad architecture strands it.
Self-referencing canonicals, cross-domain issues, parameter handling, duplicate URLs. Often the hidden reason a site competes against itself in search results.
Mobile usability, responsive breakpoints, and image optimization for mobile performance. Google indexes the mobile version — if it's worse than desktop, you lose. JavaScript-heavy sites and single-page-app rendering debugging are available as custom-scoped engagements.
Start with a Quick Technical SEO Audit ($150) for a focused report on the most critical issues holding your rankings back. Good for single-page validation, a second opinion, or before investing in a larger engagement.
The SEO Foundation Setup ($1,200) is the full package: complete technical audit and fixes, on-page optimization for up to 10 pages, GA4 and Search Console setup, sitemap and robots.txt configuration, baseline schema markup, and a performance baseline report. Most clients start here.
Ongoing technical monitoring is built into every monthly retainer — Spark, Blaze, and Inferno all include monthly technical audits as foundational deliverables.
Crawl coverage analysis, indexability issues, broken links and redirects, Core Web Vitals performance, mobile usability, schema markup validation, XML sitemap and robots.txt review, canonical tag logic, internal linking structure, and site architecture. Deliverable is a prioritized action list — not a 100-page PDF nobody reads.
A full audit at engagement start, then monthly crawl monitoring via your retainer catches regressions before they compound. Google's algorithm updates can break what was working — ongoing monitoring is how you stay ahead.
On-page SEO is about what's on a page — titles, meta descriptions, headers, internal links, keyword usage. Technical SEO is about whether Google can reach, crawl, index, and rank those pages at all. Broken technical foundations make perfect on-page work invisible.
For sites with real technical issues — indexing problems, slow pages, broken schema — yes, often dramatically. For sites that are already technically clean, the gains come from content and authority. Part of our job is telling you honestly which bucket you're in.
WordPress, Squarespace, and static HTML are covered at our standard retainer rates. Shopify, Webflow, Wix, custom stacks, and custom builds are available as custom-scoped engagements — tell us what you need.
Technical-fix ranking impact varies by the issue and Google's re-crawl cadence. Indexing unblocks and schema deployments tend to reflect faster in the data; Core Web Vitals and architectural changes compound over a longer horizon as Google re-crawls and re-evaluates. Expect a mix of fast-moving wins and slow-compounding gains — visible as soon as the data supports it.
Start with a $150 Quick Technical SEO Audit. You'll know within 3 business days exactly what's holding your rankings back — and what to fix first.
Buy Quick Audit — $150 Talk First